Blog Posts

  • Celebrating Our Great Mothers

    Celebrating Our Great Mothers

    Reknowned psychologist, Carl Jung, categorized mother archetypes into 3 groups: personal mothers (mothers, grandmothers, step-mothers, and mothers-in-law), any woman with whom a relationship exists (a nurse, teacher, or a distant relative), and then a third group of figurative mothers, to which the Goddess belongs. 

    What is the Mother Archetype?

    Mythology gives us various mother archetypes to work with. In Four Archetypes,  Jung writes, “Many things arousing devotion or feelings of awe, as for instance the Church, university, city or country, heaven, earth, the woods, the sea or any still waters, matter even, the underworld and the moon, can be mother-symbols.”


    The archetype is closely associated with things or places that represent fertility and fruitfulness, protection, hollowness, helpfulness, and nurturing. Many of the great mother figures in religion also have a dark side, such as Kali, India’s “loving and terrible mother.” The goddesses of Fate can be seen as ambivalent mothers in Greek mythology. Traditionally, “evil” mother-symbols can include the witch, the dragon or serpent, the grave, deep water, and nightmares. 

    Positive qualities include any helpful impulse, anything that is benign, all that sustains, nourishes, and cherishes. On the other hand, negative qualities are secrecy and darkness, anything that devours, seduces, and poisons, and anything terrifying and inescapable, like fate. 

    How can we connect with the Great Mothers?

    While the mother archetype in mythology is more or less universal, our own experiences with it will be unique to the individual. Around Mother’s Day, many of us celebrate the “personal” mothers in our lives, our own mothers or our family and friends who are mothers. For some of us, however, Mother’s Day may bring mixed feelings, either because we do not have a maternal figure in our lives, or because we have had to part ways with our biological family due to any number of reasons. In this case, we may seek to celebrate those figurative mothers, divine parents of our spiritual self. 


    In Greek Mythology, the Chthonic Mother is a term for goddesses associated with the Earth and the Underworld, who rule over life-giving and death-dealing aspects of nature. Such goddesses would include Demeter and her daughter Persephone, Gaia, Hekate, and the Anatolian nature goddess Cybele.


    All of us can take part in connecting with and celebrating these ancient mother archetypes. Whether you already work with a Great Mother in your practice or want to invite one into your craft, use this Mother’s Day as a dedicated time to pay special tribute to them. Meditate on how maternal energy has functioned in your life: how has it nurtured and protected you spiritually and physically? How has it guided your intuition and led you to truth and enlightenment? How has it demonstrated the balance of light and darkness in your life? Where can you call upon this maternal energy if it is lacking? 


    If you are practicing the craft around this time, be sure to include one of these great archetypes in your work, or make a place on your altar to commune with them. You can offer wine, cheese, or bread to show gratitude to the Great Mother. Celebrate with us this Mother’s Day, whatever that may look like for you. As always, our shop offers all the supplies and guidance you may need on your journey. 

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  • Storytelling at Beltane

    Storytelling at Beltane

    Storytelling at Beltane
    Storytellers have walked among us for millennia. Around the world, storytellers entertain and teach us through folk tales old and new. Reciting myths and legends was a favorite amusement of ancient Celtic-speaking nations. In pre-Christian traditions, there were even ranks for different storytellers: poets, professors, bards, and historians. Their duty was to learn by heart the folk tales, poems, and histories of their people.
    A “folk-tale” is an umbrella term for a story passed down orally from one generation to the next. The most common types of folk tales are myths and legends. These are stories used to explain natural phenomena, teach a lesson, or describe a recent historical event. Some myths and legends have spread throughout the world and been assimilated into many cultures, while others are extremely local to one group of people or a place. Some of them contain accounts of real people and events, while others are about eerie supernatural occurrences. The setting of storytelling took many forms: a storyteller may have an audience of a few people crowded around a hearth or a court of royal princes and kings. Sometimes, they would take the shape of a performance accompanied by instruments. Even today, huddled around a fire is a popular context for storytelling as it was in Celtic traditions.
    Why Tell Stories at Beltane?
    Beltane is the third fire festival of the Celtic year and the fifth Sabbat on the Wheel of the Year. As bonfires are a large part of traditional celebrations, it was common for storytellers to use this setting to recite poems and myths relating to the season. At this time of year, we focus on the myth of the May Queen and the Green Man, the God Bel and the Great Mother, or more broadly, the Goddess and the God. Their story has taken many shapes and forms, but generally, it is about the union between the two and the subsequent fertility of the Earth, bringing on the growing season. Stories relating to the Fae or other spirits are popular at this time due to the veil being thin.
    Retelling myths and legends helps keep the history of the festival alive; they can teach us about the world around us and ourselves, and, of course, they keep us entertained and raise our spirits. The most magical part of these ancient stories is that they remain relevant to us today. Their roots in oral tradition mean they can be molded by the storyteller to craft a moral we can use in the present day.
    How can you incorporate this storytelling tradition into your Beltane celebrations? If you are celebrating with a coven, you can recite your favorite poems and tales that reflect the season we are in. If you are celebrating alone, you can write your own poems and stories or simply journal about what is happening in your life.
    As always, we have plenty of handcrafted tools and ingredients made in-house, specifically for this season. This year, we are launching our hummingbird bath soak, cauldron candle, and tea blend to help attract a deep sense of love and expansion, allowing you to seize the moment and be led to your soul’s highest purpose. You can use these handmade rituals to help prepare for your Beltane celebrations and sink into that fiery energy of the season. You can find the new hummingbird collection online or in our Asheville brick-and-mortar. Blessed Beltane!

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  • In Celebration of Beltane

    In Celebration of Beltane

    Beltane is a Fire Festival celebrated on April 30-May 1.  The word 'Beltane' originates from the Celtic God 'Bel', meaning 'the bright one' and the Gaelic word 'teine' meaning fire. Traditionally all fires in the community were put out and a special fire was kindled for Beltane. People jumped the fire to purify, cleanse and to bring fertility. Couples jumped the fire together to pledge themselves to each other. Cattle and other animals were driven through the smoke as a protection from disease and to bring fertility. At the end of the evening, participants would take some of the Teineigen to start their home fires anew. (From Sacred Celebrations by Glennie Kindred)

    Colors of the Season

    Green for growth, fertility, health, abundance.

    White for purity, power, protection.

    Yellow for solar energies, happiness, communication.

    Plants of the Season

    Woodruff for protection, victory, and wealth.

    Daisy for attraction, love, and youth.

    Lily of the Valley for desire, peace, and protection.

    Mugwort for lust, fertility, communication with spirits.

    Violet for fertility, prophetic dreams, love.

    Traditions and Symbols

    Flowers for fertility, love, and joy.

    The Maypole symbolizes fertility.

    Green Man, Lord of the Wild Wood.

    Earth Goddess associated with plants and animals.

    Suggestions of ways to celebrate.

    Light a Beltane fire – Light a fire in your garden to energize your plans and dreams by speaking to them aloud before tossing them into the fire. Invite friends and family to do the same. If you are in a relationship, Beltane is an excellent time to renew your intentions or vows to one another, and to leap the fire hand in hand. (Carefully of course)

    Go camping – Being outside at this time of year is energizing and restorative. Lie on your back and gaze at the stars. Stay up and watch the sunrise.

    Dance – around the Maypole if you have one or just put some music on and have a dance. Find some open spaces and let the kids run wild. Jump up and down, laugh out loud, and chase one another about.

    Create something - Beltane is a festival of fertility. Plant a garden, write a story, make honey cakes, and may wine to celebrate the magic of the season.

    Beltane Floral Crown 

    Flowers are prominent in Beltane traditions as symbols of fertility, beauty, and love. The Roman Goddess Flora is frequently depicted wearing a ring of flowers around her head, as are the May Queens in European May Day celebrations. Creating a floral crown adds a festive flair to your celebration and doubles as a wreath for your door or altar. The wreath included in your box will get you started. You can add fresh flowers found growing around your home or from a local florist, vines, ribbons while inviting energies of beauty and creativity to enter your wreath.

     Invocation to Flora

    Lovely Flora, pretty lady, you whose beauty is brighter than the stars,

    Shiner than the seas, more glorious than the moon itself.

    Lovely Flora, pretty lady, grace me, embrace me, enter me, amaze me!

    May your spirit come into my heart!

    May your love flow through me!

    May your beauty and bliss embrace me!

    You are the Queen of the Flowers.

    You are the beautiful blossoming earth.

    You are the sprout that pushes through the flat field to reach the sun!

    All the flowers of the earth reflect your love.

    All the beauty of the earth is but your song.

    You are the rose that opens and closes.

    You are the love that is only its own.

    Lovely Flora, pretty lady, come into my heart!

    I am a flower awaiting your presence, a blossom that is ready to bloom.

    Come into my heart, lovely Flora, enter into me, grace me, amaze me!

    Embrace me and cause me to bloom! 

    Beltane: Rituals, Recipes & Lore for May Day (Llewellyn's Sabbat Essentials Book 2) by Melanie Marquis

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  • Celebrating the Spring Equinox

    Crocuses are one of the first signs of Spring.
    Celebrating the Spring Equinox
    On March 20th, 2025, pagans, witches, and nature lovers will celebrate Ostara, the Spring Equinox. Days are really beginning to stretch out, and the crocuses and snowdrops are being joined by daffodils, bluebells, and hyacinths. We are breaking out of our Winter hibernation and embracing the warm season. Around the Spring Equinox, we start preparing our garden beds, physical and spiritual, for a full season of growing. 
    What is the Significance of The Spring Equinox?
    The Spring Equinox occurs around the same time each year, give or take a few days. It marks the exact moment the Sun sits perfectly over the equator as it moves North towards the Tropic of Cancer. This means that on the Spring Equinox, the daylight hours are equal to the nighttime hours. On the Wiccan Wheel of the Year, this day corresponds with Ostara, the fourth Sabbat. It is the balancing point between the barren winter and the hot summer. 

    Astrologically, the Spring Equinox hails the Sun's arrival in the sign of Aries. The first sign in the Zodiac, Aries marks the beginning of a new astrological year. Being a Cardinal sign, Aries initiates the astrological season of Spring (comprised of Aries, Taurus, and Gemini). Aries season is about possibility and action, its energy is hot and impulsive. We will get a boost of courage and motivation during this time, which is great for starting new projects and setting goals for the future.
    How Do Pagans Celebrate the Spring Equinox?
    There are many ways that pagans and witches can celebrate the Spring Equinox or Ostara. A Spring Cleaning ritual is popular among witches around this time of year. Our Ostara oil can be used to anoint your cleaning tools or be added to an herbal wash to clear out the stale energy in your home and make way for peace and abundance. Similar to the secular Easter tradition, you may try dying Ostara eggs, a symbol of fertility and abundance that corresponds to the rebirthing of the natural world around us. You can use dyed eggs as decoration for your altar or sacred space. This is a great ritual to do alone, or with friends and family. In any case, spending time outdoors is always a good idea for these warm Sabbat days. Give offerings to the land spirits in your area while enjoying a walk in nature. 

    Think back to Imbolc, and the seeds you planted around that time. We should begin seeing the blooming of those seeds around the Spring Equinox. During Ostara, we take spiritual stock of those seeds, which ones are thriving, and which ones need more attention. Now is the time to make any adjustments in our spiritual garden before the fullness of Summer rushes upon us. Meditate on those intentions, and invite the Aries energy into your life as we move forward into the warm season. As always, you can find all the tools you need for your practice in our online shop or at our brick-and-mortar in Asheville. 

     

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  • Sacred Rituals for Brigid and Imbolc

    Sacred Rituals for Brigid and Imbolc

    Sacred Rituals For Brigid and Imbolc
    Brigid is the Celtic Sun Goddess who governs healing, smithcrafting, and poetry. She is heavily associated with fertility, and thus she is commonly worshipped during Imbolc. The second of the Celtic fire festivals, Imbolc falls on the first of February every year. It is the halfway point between the Winter Solstice and Spring Equinox and the third Sabbat on the Wiccan Wheel of the Year. Imbolc celebrates the healing of the earth after a barren winter. The days are getting noticeably longer, and the Earth has started re-greening. As a healing goddess, Brigid helps facilitate this process of renewal.


    An Imbolc Milk Bath
    Imbolc has long been associated with milk, as it is the lambing season for agrarian societies in the Northern Hemisphere. The name “Imbolc” is Old Irish Gaelic for “in the belly”, hinting at the new life to come. After a long, barren winter, milk is one of the first agricultural products to be produced. Milk has been used in healing practices for centuries because of its dense collection of vitamins and minerals. In witchcraft, it makes a powerful offering to deities and can be used to bring on prophetic dreams. It is closely associated with relaxation, purification, clearing the mind, and encouraging sleep.

    To bring milk into your Imbolc spellcraft, you may try a milk bath ritual . Collect your ingredients: this can include essential oils or dried herbs that correspond to your intention. You can use powdered or fresh milk for your bath, whatever is available. Light some candles to set the atmosphere for your ritual. Step into the milky bath, and meditate, chant, or simply relax and take in its healing and purifying magic. You might perform this ritual as part of your deity work with Brigid, or you may do it to prepare yourself for any divination you may practice during Imbolc.


    A Fiery Witch’s Torch
    Being a fire festival, it is important to incorporate the element in some way during your Imbolc celebrations. Fire represents inspiration, health, strength, and purification. Witch’s torches (also called a Hag’s taper or a Mullein torch) have long been used in celebrations and witchcraft.
    They can be traced back to Roman pagan celebrations. They are made of the dried stalks of mullein, traditionally dipped in tallow or other fats. Today, they are typically dipped in beeswax and can be dressed with different herbs to aid in magical intention. You can burn a Witch’s torch to purify your space, similar to using sage or other smoke-cleansing tools. The torch is best used in a single session for maximum effect, but it can be safely extinguished and used again if desired. A witch’s torch will offer you powerful support in your Imbolc spellcrafting and rituals.

    Celebrate the return of the sun and the healing of the Earth this Imbolc by embracing the energy of new beginnings. This sacred time is ideal for planting the seeds of intention and watching them bloom through the warm season ahead. Invite the goddess Brigid to guide and inspire your rituals for abundance and healing. Visit our Asheville shop, online or in person, for all the tools and ingredients you need to honor this special time.

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  • In Celebration of Imbolc!

    In Celebration of Imbolc!

    Imbolc (Candlemas, Brigid’s Day) is traditionally celebrated Jan 31-Feb 2, the halfway point between the Winter Solstice and Spring Equinox.

    Imbolc is a festival that honors Brigid (Brighid, Bride, Brigit), a beloved pagan Goddess who was woven into the Christian church as St Bridget. In Kildare, Ireland, a women's only shrine was kept to her where nineteen nuns tended her continually burning sacred flame. She is a Goddess of healing (healers, medicine, spiritual healing) and inspiration (poets, poetry, creativity, prophecy, arts). She brings fertility to the land and its people.

    Colors of the Season

    White for purity and the color of milk.

    Green for spring and healing.

    Red for fire and creativity.

    Gold for warmth of the sun and the color of grain.

    Plants of the Season

    Blackberry is Sacred to Brigid; the leaves and berries are used to attract prosperity and healing. Dandelion “the little notched of Bride”, snowdrop, crocus, acorns, oak tree, oat, chamomile, broom, shamrock, rushes, straw.

    Imbolc Symbols

    Fire - flames, candles, hearth, Brigid’s cross.

    Water - cauldron, springs, wells, snow.

    Grains- corn & oat sheaves for making Brigid wheels, Bridie dollies, Brigid's bed.

    Animals- white cow with red ears, wolf, snake, swan, lamb.

    Suggestions for celebration

    Bless candles for use in future rituals and workings during the upcoming year.

    Make Brigid wheels, placing the wheel above or on the door to bless the home & burning last year’s wheel. Also known as a Brigid's Cross it is traditional fire wheel symbol of protection.

    Make a Brigid Doll is an old tradition which can be included in a ceremony and or placed in 'Bride's Bed' to bring fertility and good fortune to the home.

    Put out food and drink for Brigid on Her eve (buttered bread, milk, grains, seeds).

    Remove Yuletide greens from your home & burning. 

    Imbolc Ritual

    Decorate your altar with the colors and plants associated with the festival. Include a symbol of the season, such as a representation of a snowflake, a white flower, a Brigid’s wheel, or dollies. If you live in a region with snow, put some in a container and place on the altar. The melted snow can used for the water during the circle casting

    Anoint candles with the Brigid Oil.

    Light the candles and incense and cast the Circle.

    "This is the time of the feast of torches,

    when every lamp blazes and shines

    to welcome the rebirth of the God.

    I celebrate the Goddess,

    I celebrate the God.

    All the Earth celebrates

    Beneath its mantle of sleep."

    Take one of the lighted candles and slowly walk around the circle clockwise. You may want to read or recite a favorite poem.

    Stop before the altar, holding up the candle. Gaze at its flame.

    Visualize your life blossoming with creativity, with renewed energy and strength.

    Celebrate with a simple feast of bread, butter, honey, and tea.

    The circle is released.

    Blessed Imbolc

     

    References

    Farrar, Janet & Stewart (1987). The Witches Goddess.

    Green, Miranda (1995). Celtic Goddesses.

    Weber, Courtney (2015). Brigid: History, Mystery, and Magick of the Celtic Goddess

    Cunningham, Scott (1988). Wicca A Guide for The Solitary Practitioner (pages 130 - 131).

     

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