Shoyeido is a 300-year old traditional Japanese incense company, established in 1705, producing what is widely considered to be the highest quality, finest natural incense in the world.
Shoyeido's unique incense is hand-blended from the finest natural ingredients, using expertise that has been refined and perfected over 300 years.
"Shoyeido" is derived from the three characters: Sho, Yei and Do. Sho means "Pine tree"; Yei is the ancient sound meaning "Prosperity"; and Do is a store or company.
In their traditional grading system, the Japanese routinely used sho (pine tree), chiku (bamboo), and bai (plum tree), to represent varying degrees of quality.
In this grading system, sho (pine-tree) represents the highest grade or quality.