[{"id":168115568694,"handle":"shoyeido-incense","updated_at":"2026-06-16T07:37:16-04:00","published_at":"2020-05-01T14:39:48-04:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Shoyeido Incense","body_html":"\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eShoyeido is a 300-year old traditional Japanese incense company, established in 1705, producing what is widely considered to be the highest quality, finest natural incense in the world. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eShoyeido's unique incense is hand-blended from the finest natural ingredients, using expertise that has been refined and perfected over 300 years.\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003e\"Shoyeido\" is derived from the three characters: Sho, Yei and Do. Sho means \"Pine tree\"; Yei is the ancient sound meaning \"Prosperity\"; and Do is a store or company. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eIn their traditional grading system, the Japanese routinely used sho (pine tree), chiku (bamboo), and bai (plum tree), to represent varying degrees of quality. \u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan\u003eIn this grading system, sho (pine-tree) represents the highest grade or quality.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbr\u003e","image":{"created_at":"2020-05-01T19:45:10-04:00","alt":null,"width":1086,"height":1086,"src":"\/\/www.ashevillepagansupply.store\/cdn\/shop\/collections\/SI.png?v=1758124617"}}]
